Rates, Printing Information, and Page Layout Specifications. Distribution Fort Wort Downtown Review (FWDR) is distributed to hotels, restaurants, shops, and other businesses in the greater Fort Worth area. The central distribution point is downtown. The mission of the Review is to bring customers to the businesses in and near downtown Fort Worth. Its target audience is visitors and residents to downtown Fort Worth who are dining, shopping, or out for an evening. Readers pick up a copy for the purpose of finding places to eat, visit, shop and enjoy while in Fort Worth. There are three articles on “life in Fort Worth” in each issue as well as useful lists and maps. Readers carry the magazine with them as they visit the city. The fall issue of FWDR will have a print run of 5000. Magazine Printing Description 4 color offset or digital printing. Paper: 80# Gloss. Text weight. Cover: 80 # Gloss. Cover weight. Final Trim Size: 6” x 9” Binding: Saddle stitch of perfect binding depending on size. Distribution: 5000 Distributed to: Hotels, Restaurants, Shops in greater Fort Worth and Arlington Pages: Variable. 24, 32, 40, or 48. Full Page ad size: 6” x 9” Half-page ad size: 4.5” x 6” Rates: Full page ad cost: $600 Half page ad cost $400 Artwork specifications and suggestions: Finished art should be: Full page: 6” x 9” if it is “no bleed” and 6.25 x 9.25 if copy is “full bleed.” Half Page: 4.5” x 6” (plus .25 inch for bleed) The best file to submit is a PDF file in high resolution (300 dpi), and CMYK color (not RGB). Do not provide a Microsoft Publisher file. Publisher allows you to export or print to a pdf in CMYK. Ask Rebecca if you need help. If you have additional logos not on the PDF, please provide them as separate EPS files. Please do not use a black background and small “knocked out” type. It is very hard to read. It may look pretty but no one will read it. Other more technical specifications: Graphic objects or backgrounds that print to the edge of the page should be made to extend 1/8” (0.125”) beyond the edge of the page in the layout. This is called bleed. The overlapping 1/8” will be trimmed off, but if it’s not there in the first place, slight inaccuracies in cutting could leave a thin white border along one or more edges of the page. Keep all type at least ¼” (0.25”) away from the edges of the page. Do not "nest" an EPS file within an EPS file, or a PDF file within a PDF file. Import EPS and PDF files as single files into your page layout. For complex drawings, create the complete art in a draw program and save it as a single EPS file. Do not make a PDF file by combining two or more PDF files using the "insert pages" feature in Acrobat. Although this is a convenient way to make one document out of many, it can cause havoc in a professional printing situation. Differences in font embedding, for example, among the source PDF files can cause unexpected and unpleasant results when printing the combined PDF file. Do not use hairline rules. Make rules at least 1/4 pt. thick (0.25 pt.) Make sure your photographic images are saved at a resolution of 300 ppi at the final dimensions you want to use them. Be aware that size and resolution are inversely proportional, so that enlarging an image decreases its resolution. If images are saved at 300 ppi, you may safely enlarge them by up to 15

Rates, Printing Information, and Page Layout Specifications.

Distribution

Fort Wort Downtown Review (FWDR) is distributed to hotels, restaurants, shops, and other businesses in the greater Fort Worth area. The central distribution point is downtown. The mission of the Review is to bring customers to the businesses in and near downtown Fort Worth.

Its target audience is visitors and residents to downtown Fort Worth who are dining, shopping, or out for an evening. Readers pick up a copy for the purpose of finding places to eat, visit, shop and enjoy while in Fort Worth.

There are three articles on “life in Fort Worth” in each issue as well as useful lists and maps. Readers carry the magazine with them as they visit the city.

The fall issue of FWDR will have a print run of 5000.

Magazine Printing Description

4 color offset or digital printing.

Paper: 80# Gloss. Text weight.

Cover: 80 # Gloss. Cover weight.

Final Trim Size: 6” x 9”

Binding: Saddle stitch of perfect binding depending on size.

Distribution: 5000

Distributed to: Hotels, Restaurants, Shops in greater Fort Worth and Arlington

Pages: Variable. 24, 32, 40, or 48.

Full Page ad size: 6” x 9”

Half-page ad size: 4.5” x 6”

Rates:

Full page ad cost: $600

Half page ad cost $400

Artwork specifications and suggestions:

1.Finished art should be:

Full page: 6” x 9” if it is “no bleed” and 6.25 x 9.25 if copy is “full bleed.”

Half Page: 4.5” x 6” (plus .25 inch for bleed)

2.The best file to submit is a PDF file in high resolution (300 dpi), and CMYK color (not RGB).
3.Do not provide a Microsoft Publisher file. Publisher allows you to export or print to a pdf in CMYK. Ask Rebecca if you need help.
4.If you have additional logos not on the PDF, please provide them as separate EPS files.
5.Please do not use a black background and small “knocked out” type. It is very hard to read. It may look pretty but no one will read it.

Other more technical specifications:

1.Graphic objects or backgrounds that print to the edge of the page should be made to extend 1/8” (0.125”) beyond the edge of the page in the layout. This is called bleed. The overlapping 1/8” will be trimmed off, but if it’s not there in the first place, slight inaccuracies in cutting could leave a thin white border along one or more edges of the page.
2.Keep all type at least ¼” (0.25”) away from the edges of the page.
3.Do not "nest" an EPS file within an EPS file, or a PDF file within a PDF file. Import EPS and PDF files as single files into your page layout. For complex drawings, create the complete art in a draw program and save it as a single EPS file. Do not make a PDF file by combining two or more PDF files using the "insert pages" feature in Acrobat. Although this is a convenient way to make one document out of many, it can cause havoc in a professional printing situation. Differences in font embedding, for example, among the source PDF files can cause unexpected and unpleasant results when printing the combined PDF file.
4.Do not use hairline rules. Make rules at least 1/4 pt. thick (0.25 pt.)
5.Make sure your photographic images are saved at a resolution of 300 ppi at the final dimensions you want to use them. Be aware that size and resolution are inversely proportional, so that enlarging an image decreases its resolution. If images are saved at 300 ppi, you may safely enlarge them by up to 15